By Jason Abdow
It seems as though even the entertainment industry is subject to the rules of supply and demand as the massive ticket sales for “Star Wars: The Force Awakens,” have begun to drive prices up.
In the fourth quarter of 2015, the average cost of a movie ticket in the United States was $8.70. This figure represents a 4.8% increase from the fourth quarter in 2014, when tickets cost an average of $8.30. The $8.70 price tag also represents a new quarterly high, surpassing the second quarter of 2015, which previously set the record at $8.61.
These figures, however, represent a greater yearly trend. In fact, ticket prices typically rise during the summer months, as the summer brings the simultaneous release of blockbuster movies and increases in 3D and IMAX screenings.
While it may not be summer, the newest addition to the “Star Wars” saga has shattered the record set by any summer release, ultimately becoming the highest-grossing domestic release in history.
Now, for moviegoers in major cities like Los Angeles and New York who are used to spending over $10 on movie tickets, an average price of $8.70 does not seem so bad. This is because the National Association of Theatre Owners averages the prices of tickets across the country, making more populated cities more responsible for the higher end of this average.
Overall, however, the average price of a ticket was $8.17 in 2014. For comparison, in 2015 the full year average came out to $8.43 per-ticket- a 3.18% increase.